Identity management for zombies [1]

...It doesn’t matter whether you’re making a resolution for the new year or a new day. The point is to change who you are. It’s not always a case of completely transforming yourself: you just want to be recognized as something other than one of David Berreby’s [5]zombies.

An online forum conducted by Edge.org recently asked a slew of scientists and intellectuals what they are optimistic about. Berreby, the author Us and Them: Understanding Your Tribal Mind, said he was hopeful that the idea of a “zombie identity is coming to an end, or at least being put into greater context. I’ll let Berreby explain the notion of a zombie identity himself.

“(It’s) the intuition that people do things because of their membership in a collective identity or affiliation,” he writes. “It's a fundamental confusion that starts with a perhaps statistically valid idea (if you define your terms well, you can speak of ‘American behaviour’ or ‘Muslim behaviour’ or ‘Italian behaviour’)—and then makes the absurd assumption that all Americans or Muslims or Italians are bound to behave as you expect, by virtue of their membership in the category (a category that, often, you created).”