2017 : WHAT SCIENTIFIC TERM OR CONCEPT OUGHT TO BE MORE WIDELY KNOWN?

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2017 : WHAT SCIENTIFIC TERM OR CONCEPT OUGHT TO BE MORE WIDELY KNOWN?

Impedance Matching W. Daniel Hillis Physicist, Computer Scientist, Co-Founder, Applied...	The Genetic Book of the Dead Richard Dawkins Evolutionary Biologist; Emeritus Professor of the Public...
The Scientific Method Nigel Goldenfeld Physicist, University of Illinois at Urbana-Champaign	The Brainstem Eduardo Salcedo-Albaran Philosopher; Director, Scientific Vortex, Inc.
Sexual Selection Rory Sutherland Vice-Chairman, Ogilvy London; Columnist, the Spectator;...	Emotion Contagion June Gruber Assistant Professor of Psychology, University of Colorado,...
Genetic Rescue Stewart Brand Founder, the Whole Earth Catalog; Co-founder, The Well; Co-...	Allostasis Tor Nørretranders Writer; Speaker; Thinker, Copenhagen, Denmark
Class Breaks Bruce Schneier Fellow and Lecturer, Harvard Kennedy School; Author, Data...	The Longevity Factor Yuri Milner Physicist; Entrepreneur & Venture Capitalist; Science...
Intellectual Honesty Sam Harris Neuroscientist; Philosopher; Author, Making Sense	Replicator Power Susan Blackmore Psychologist; Visiting Professor, University of Plymouth;...
It's About Time Dustin Yellin Artist; Founder, Pioneer Works	Effect Modification Beatrice Golomb Professor of Medicine at UCSD
The Virial Theorem Seth Lloyd Professor of Quantum Mechanical Engineering, MIT; Author,...	Neurodiversity Joichi Ito Director, MIT Media Lab; Coauthor (with Jeff Howe),...
Exaptation W. Tecumseh Fitch Professor of Cognitive Biology, University of Vienna;...	Anthropomorphism Diana Reiss Professor, Department of Psychology Hunter College; Author...
Motivated Reasoning David Pizarro Associate Professor of Psychology, Cornell University	Systemic Bias Richard Muller Physicist, UC Berkeley; Author, Now: The Physics of Time
On Average Kai Krause Software Pioneer; Philosopher; Author, A Realtime...	The Principle of Least Action Janna Levin Professor of Physics and Astronomy, Barnard College of...
Maxwell’s Demon Jimena Canales Writer and faculty at the Graduate College, University of...	Galactic Centre Koo Jeong - A Artist
Media Richness Nina Jablonski Biological Anthropologist and Paleobiologist; Evan Pugh...	Sleeper Sensitive Periods Linda Wilbrecht Associate Professor, UC Berkeley Department of Psychology...
Construal Eldar Shafir William Stewart Tod Professor of Psychology and Public...	Confusion Maximilian Schich Associate Professor in Arts and Technology, The University...
Future Self-Continuity Brian Knutson Professor of Psychology and Neuroscience; Stanford...	Zone of Proximal Development Athena Vouloumanos Associate Professor of Psychology, Director, NYU Infant...
Synaptic Transfer David Rowan Editor, WIRED UK	Abstraction Ursula Martin Professor of Computer Science, University of Oxford
Enactivism Amanda Gefter Science writer; Author, Trespassing on Einstein's Lawn	Supernormal Stimuli Nancy Etcoff Psychologist and faculty member of the Harvard Medical...
Blind Analysis Sarah Demers Horace D. Taft Associate Professor of Physics, Yale...	Maladaptation Aubrey de Grey Gerontologist; Chief Science Officer, SENS Foundation;...
Fixpoint David Dalrymple Research affiliate, MIT Media Lab	The Breeder's Equation Gregory Cochran Consultant; Adaptive Optics and Adjunct Professor of...
Scaling Ashvin Chhabra Investor, Physicist, Author: The Aspirational Investor	The Climate System Giulio Boccaletti Chief Strategy Officer of The Nature Conservancy; Author,...
Phenotypic Plasticity Nicolas Baumard Research Scientist at the CNRS, Paris and Associate...	De-Anonymization Ross Anderson Professor of Security Engineering at Cambridge University
Cosmological Constant, or Vacuum Energy Raphael Bousso Professor, Berkeley Center for Theoretical Physics, UC...	Epsilon Victoria Stodden Associate Professor of Information Sciences, University of...
Fallibilism Oliver Scott Curry Senior Researcher, Director, The Oxford Morals Project,...	Sex Helena Cronin Co-director of LSE's Centre for Philosophy of Natural...
The Non-Returnable Universe Andrei Linde Theoretical Physicist, Stanford; Father of Eternal Chaotic...	General Standardization Theory Rolf Dobelli Founder, Zurich Minds; Journalist; Author, The Art of...
Gravitational Lensing Priyamvada Natarajan Professor in Departments of Astronomy and Physics at Yale...	Antagonistic Pleiotropy Gregory Benford Emeritus Professor of Physics and Astronomy, UC-Irvine;...
Humility Barnaby Marsh Evolutionary dynamics scholar; Program in Evolutionary...	Positive Feedbacks in Climate Change Bruce Parker Visiting Professor, Stevens Institute of Technology; Author...
Standard Deviation S. Abbas Raza Founding Editor, 3QuarksDaily.com	Metamaterials John Markoff Pulitzer Prize-winning Reporter, The New York Times; Author...
Russell Conjugation Eric R. Weinstein Mathematician and Economist; Managing Director of Thiel...	The Big Bounce Paul J. Steinhardt Albert Einstein Professor in Science, Departments of...
Phylogeny Richard Prum Evolutionary Ornithologist, Director of Franke Program,...	Neoteny Brian Christian Author, The Most Human Human; Co-author (with Tom Griffiths...
Relative Deprivation Kurt Gray Associate Professor of Psychology, University of North...	Empathic Concern Daniel Goleman Psychologist; Author (with Richard Davidson), Altered Traits
Alternative Possibilities Tania Lombrozo Professor of Psychology, UC Berkeley	The Premortem Richard H. Thaler Father of Behavioral Economics; Recipient, 2017 Nobel...
Herd Immunity Buddhini Samarasinghe Molecular Biologist	Homeostasis Martin Lercher Professor of Computational Cell Biology at Heinrich Heine...
Reciprocal Altruism Margaret Levi Sara Miller McCune Director, Center For Advanced Study in...	Comparative Advantage Robert Kurzban Psychologist, UPenn; Director, Penn Laboratory for...
Coalitional Instincts John Tooby Founder of field of Evolutionary Psychology; Co-director,...	Satisficing Michael Hochberg Evolutionist, CNRS, Santa Fe Institute, Institute for...
PT Symmetry Daniel Hook CEO, Digital Science	Commitment Devices Michael I. Norton Harold M. Brierley Professor of Business Administration,...
Homophily Matthew O. Jackson Professor of Economics, Stanford University, Santa Fe...	Coarse-Graining Jessica Flack Professor, Director of the Collective Computation Group,...
Somatic Evolution Itai Yanai Director, Institute for Computational Medicine; Professor,...	Attractors Kate Jeffery Professor of Behavioural Neuroscience, Dept. of...
Mating Opportunity Costs David M. Buss Professor of Psychology, University of Texas, Austin;...	Habituation Katherine D. Kinzler Associate Professor of Psychology and Associate Professor...
Rheology Matthew Putman Applied Physicist; Chairman of the Board, Pioneer Works;...	Surreal Numbers Siobhan Roberts Director’s Visitor, Institute for Advanced Study, Princeton...
Included Middle Melanie Swan Philosophy and Economic Theory, the New School for Social...	Spatial Agency Bias Simone Schnall Director, Cambridge Embodied Cognition and Emotion...
The Transcriptome Andrés Roemer Co-creator, Ideas City; Author, Move UP: Why Some Cultures...	Isolation Mismatch David C. Queller Evolutionary Biologist, Washington University in St. Louis
Counting Peter Norvig Director of Research, Google Inc.; Fellow of the AAAI and...	Ashby's Law of Requisite Variety John Naughton Senior Research Fellow, Centre for Research in the Arts,...
Emergence Antony Garrett Lisi Theoretical physicist	Bounded Optimality Tom Griffiths Henry R. Luce Professor of Information Technology,...
Confirmation Bias Brian Eno Artist; Composer; Recording Producer: U2, Coldplay, Talking...	Double Blind Scott Draves Software Artist
The Symbol Grounding Problem Joshua Bongard Cyril G. Veinott Green and Gold Professor, Department of...	Conceptual Combination Lisa Feldman Barrett University Distinguished Professor of Psychology,...
Cumulative Culture Cristine H. Legare Associate Professor, Department of Psychology, The...	Time Window Ernst Pöppel Head of Research Group Systems, Neuroscience and Cognitive...
Intertemporal Choice David DeSteno Professor of Psychology at Northeastern University; Author...	Effect Size Bruce Hood Chair of Developmental Psychology in Society, University of...
Variety Lee Smolin Physicist, Perimeter Institute; Author, Einstein's...	Functional Equations Jason Wilkes Graduate student in Psychology, UC Santa Barbara; Author,...
Boolean Logic Simon Baron-Cohen Professor of Developmental Psychopathology, University of...	Emptiness Jaeweon Cho Professor of Environmental Engineering, UNIST; Director,...
“On The Average” Robert Sapolsky Neuroscientist, Stanford University; Author, Behave	Algorithms Terrence J. Sejnowski Computational Neuroscientist; Francis Crick Professor, the...
Historiometrics Howard Gardner Hobbs Professor of Cognition and Education, Harvard...	Negative Evidence Bart Kosko Information Scientist and Professor of Electrical...
Multiverse Martin Rees Former President, The Royal Society; Emeritus Professor of...	Mismatch Conditions Daniel Lieberman Professor of Human Evolutionary Biology, Harvard University...
State Scott Aaronson David J. Bruton Centennial Professor of Computer Science,...	Substrate-Independence Max Tegmark Physicist, MIT; Researcher, Precision Cosmology; Scientific...
Transfer Learning Peter Lee Corporate Vice President, Microsoft Research	Prediction Error Minimization Andy Clark Professor of Cognitive Philosophy, Department of Philosophy...
Mental Emulation Stephen M. Kosslyn Founding Dean, Minerva Schools at the Keck Graduate...	Indexical Information Anthony Aguirre Professor of Physics, University of California, Santa Cruz...
Decentering Gary Klein Senior Scientist, MacroCognition LLC; Author, Seeing What...	Social Identity Ziyad Marar President of Global Publishing, SAGE; Author, Judged: The...
The Illusion of Explanatory Depth Adam Waytz Psychologist; Associate Professor of Management and...	Ansatz Neil Gershenfeld Physicist, Director, MIT's Center for Bits and Atoms;...
The Scientist Stuart Firestein Professor and Chair, Department of Biological Sciences,...	Scientific Realism Rebecca Newberger Goldstein Philosopher, Novelist; Recipient, 2014 National Humanities...
Evolve Victoria Wyatt Associate Professor of History in Art, University of...	Common Sense Jared Diamond Professor of Geography, University of California Los...
Positive Illusions Helen Fisher Biological Anthropologist, Rutgers University; Author, Why...	The Gaia Hypothesis Hans Ulrich Obrist Curator, Serpentine Gallery, London; Editor: A Brief...
Natural Selection Jonathan B. Losos Monique and Philip Lehner Professor for the Study of Latin...	Ocean Acidification Laurence C. Smith Professor of Environmental Studies, Brown University;...
Antisocial Preferences Steven R. Quartz Neuroscientist; Professor of Philosophy, Caltech; Co-author...	Possibility Space Ian Bogost Ivan Allen College Distinguished Chair in Media Studies and...
Non Ergodic Stuart A. Kauffman Professor of Biological Sciences, Physics, Astronomy,...	DNA George Church Professor, Harvard University; Director, Personal Genome...
Babylonian Lottery Coco Krumme Applied Mathematician, UC Berkeley; Founder, Leeward Co.	Need For Closure Dylan Evans Founder and CEO of Projection Point; Author, The Utopia...
The Navier-Stokes Equations Ian McEwan Novelist; Recipient, the Man Booker Prize for Fiction;...	Polygenic Scores Robert Plomin Professor of Behavioral Genetics, King's College...
Bayes's Theorem Sean Carroll Theoretical Physicist, Caltech; Author, Something Deeply...	Number Sense Keith Devlin Mathematician; Executive Director, H-STAR Institute,...
The Anthropocene Jennifer Jacquet Associate Professor of Environmental Studies, NYU; Author,...	Complementarity Frank Wilczek Physicist, MIT; Recipient, 2004 Nobel Prize in Physics;...
Liminality Christine Finn Archaeologist; Journalist; Author, Artifacts, Past Poetic	Verbal Overshadowing Nick Enfield Professor and Chair, Department of Linguistics, University...
Quines Samuel Arbesman Complexity Scientist; Scientist in Residence at Lux Capital...	Epigenetics Leo M. Chalupa Neurobiologist; Professor of Pharmacology and Physiology,...
Polythetic Entitation Timothy Taylor Jan Eisner Professor of Archaeology, Comenius University in...	Uncertainty Lawrence M. Krauss Theoretical Physicist; Foundation Professor, School of...
Deliberate Ignorance Gerd Gigerenzer Psychologist; Director, Harding Center for Risk Literacy,...	Chronobiology Douglas Rushkoff Media Analyst; Documentary Writer; Author, Throwing Rocks...
Haldane’s Rule of the Right Size Paul Saffo Technology Forecaster; Consulting Associate Professor,...	Alloparenting Abigail Marsh Associate Professor of Psychology, Georgetown University
Bisociation James Geary Deputy Curator, Nieman Foundation for Journalism at Harvard...	Costly Signalling Steve Omohundro Scientist, Self-Aware Systems; Co-founder, Center for...
Exponential Bruno Giussani European Director and Global Curator, TED	Relative Information Carlo Rovelli Theoretical Physicist; Aix-Marseille University, in the...
Gravitational Radiation Gino Segre Professor of Physics & Astronomy, University of...	The Texas Sharpshooter Charles Seife Professor of Journalism, New York University; Former...
The Ideal Free Distribution Laura Betzig Anthropologist; Historian	Type I and Type II Errors Phil Rosenzweig Professor of Strategy and International Business at IMD,...
Adaptive Preference Steve Fuller Philosopher; Auguste Comte Chair in Social Epistemology,...	The Noösphere David Christian Director, Big History Institute and Distinguished Professor...
Determinism Jerry A. Coyne Professor Emeritus, Department of Ecology and Evolution,...	Equipoise Nicholas A. Christakis Sterling Professor of Social and Natural Science, Yale...
Power Law Luca De Biase Journalist; Editor, Nova 24, of Il Sole 24 Ore	Premature Optimization Kevin Kelly Senior Maverick, Wired; Author, What Technology Wants and...
Cognitive Ethology Irene Pepperberg Research Associate & Lecturer, Harvard; Author, Alex...	Paleoneurology Juan Enriquez Managing Director, Excel Venture Management; Co-author (...
Optimization Sabine Hossenfelder Theoretical Physicist; Research Fellow, Frankfurt Institute...	Embodied Thinking Barbara Tversky Professor Emerita of Psychology, Stanford University;...
The Cancer Seed and Soil Hypothesis Azra Raza, M.D. Chan Soon-Shiong Professor of Medicine, Columbia University...	Digital Representation Jon Kleinberg Tisch University Professor of Computer Science, Cornell...
Reynolds Number George Dyson Science Historian; Author, Analogia	Fermi Problems Seth Shostak Senior Astronomer, SETI Institute; Author, Confessions of...
"The Big Bang" John C. Mather Nobel Prize in Physics; Senior Astrophysicist,...	Invariance Jim Holt Author and Essayist, New York Times. New Yorker, Slate;...
Impossible Chiara Marletto Junior Research Fellow at Wolfson College and Postdoctoral...	The Trolley Problem Daniel Rockmore Professor of Mathematics, William H. Neukom 1964...
Simplistic Disease Progression Eric Topol Professor of Genomics, The Scripps Translational Science...	The Schnitt Michael Gazzaniga Neuroscientist, UC Santa Barbara; Author, The Consciousness...
Actionable Predictions Roger Highfield Director, External Affairs, Science Museum Group; Co-author...	Iatrotropic Stimulus Gerald Smallberg Practicing Neurologist, New York City; Playwright, Off-Off...
Effective Theory Lisa Randall Physicist, Harvard University; Author, Dark Matter and the...	Information Pathology Thomas A. Bass Professor of English and Journalism, State University of...
Criticality César Hidalgo Associate Professor, MIT Media Lab; Author, Why Information...	Morphogenetic Field Robert Provine Professor Emeritus, University of Maryland, Baltimore...
Networks Sheizaf Rafaeli Professor, Director, The Center for Internet Research,...	Recursion Read Montague Neuroscientist; Director, Human Neuroimaging Lab and...
Parallel Universes of Quantum Mechanics Frank Tipler Professor of Mathematical Physics, Tulane University;...	Simulated Annealing Emanuel Derman Professor, Financial Engineering, Columbia University;...
Peircean Semiotics Daniel L. Everett Linguistic Researcher; Dean of Arts and Sciences, Bentley...	Unruh Radiation Jeremy Bernstein Professor Emeritus, Stevens Institute of Technology; Former...
Matter Hans Halvorson Professor of Philosophy, Princeton University	Population Thinking Dan Sperber Social and Cognitive Scientist; CEU Budapest and CNRS Paris...
Case-Based Reasoning Roger Schank CEO, Socratic Arts Inc.; John Evans Professor Emeritus of...	Illusory Conjunction Diana Deutsch Professor of Psychology, University of California, San...
The Holographic Principle Donald D. Hoffman Cognitive Scientist, UC, Irvine; Author, The Case Against...	Negativity Bias Michael Shermer Publisher, Skeptic magazine; Monthly Columnist, Scientific...
The Law of Small Numbers Adam Alter Psychologist; Assistant Professor of Marketing, Stern...	The Second Law of Thermodynamics Steven Pinker Johnstone Family Professor, Department of Psychology;...
Length-Biased Sampling Elizabeth Wrigley-Field Assistant Professor, Department of Sociology, University of...	Life History Alison Gopnik Psychologist, UC, Berkeley; Author, The Gardener and the...
Mysterianism Nicholas G. Carr Author, Utopia is Creepy	Referential Opacity Nicholas Humphrey Emeritus Professor of Psychology, London School of...
Fundamental Attribution Error Richard Nisbett Theodore M. Newcomb Distinguished University Professor of...	Regression to the Mean James J. O'Donnell Classics Scholar, University Librarian, ASU; Author, Pagans
Spontaneous Symmetry Breaking Gordon Kane Theoretical Particle Physicist and Cosmologist; Victor...	The Neural Code John Horgan Director, Center for Science Writings, Stevens Institute of...
The Copernican Principle Mario Livio Astrophysicist; Author, Why?: What Makes Us Curious	Reflective Beliefs Hugo Mercier Cognitive Scientist, French National Center for Scientific...
Menger Sponge Clifford Pickover Author, The Math Book, The Physics Book, and The Medical...	Naïve Realism Matthew D. Lieberman Professor of Psychology, UCLA; Author, Social: Why Our...
Stigler’s Law of Eponymy William Poundstone Journalist; Author, How Do You Fight a Horse-Sized Duck?:...	Affordances Daniel C. Dennett Philosopher; Austin B. Fletcher Professor of Philosophy, Co...